DMU Contour Fashion student secures dream placement

By Holly Hume

DMU Contour Fashion student, Amelia Horn, has landed a summer placement with famous swimwear brand Heidi Klein, based in London.


De Montfort’s Contour Fashion BA is well known as a fiercely competitive degree which equips students with an impressive resume and placements with the likes of Abercrombie & Fitch, Agent Provocateur and GAP New York.

Miss Horn said: “It feels amazing to have gained a summer internship with Heidi Klein in the buying and operations department.

“All the staff on my course have so much industry knowledge and experience, and are always there to offer great advice whether it’s about the industry itself or your current project.

“The Contour Fashion course is different from others as there are always new opportunities from visiting Victoria’s Secret head office in New York to having work displayed at MODA in Birmingham.”

The course focuses on lingerie, body wear, swimwear, loungewear, nightwear, corsetry, menswear and sportswear.

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Whilst students are not required to do a placement year, the experience is invaluable to many.

“As I have no experience in Fashion Buying my main aim is to gain more experience in the field, also to gain more insight into the way that the industry works which will really benefit me when it comes to finding a job after I graduate,” said Amelia.

“I want to be working in the swimwear industry as it’s something that I love.”

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Contour Fashion at DMU also boasts a Catwalk show, hotly anticipated each year, international design competitions such as Lingerie Designer of the Year and The Leathersellers Award.

#DMglobal is fully integrated into the course via overseas trips, international study, and the representation of the course in the Festivals of Creativity in Brazil, Shanghai and Beijing.

To see more of Amelia’s work follow her on Instagram at @ameliasintimates.

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