Social Media Success for DMU Graduate Champion

By Natalie Whitehouse

Journalism graduate Georgina Baker found herself remaining a part of De Montfort even after leaving, when she undertook an internship through the university’s DMU Graduate Champions Scheme.

The 21-year-old has this week completed a six-week placement with Media Board International, a Leicester-based marketing company, where she has been enjoying her role as Social Media Marketing Officer and Journalist.

Since graduating last summer, Georgina has applied for “no end of jobs in journalism,” but says she wasn’t too disheartened that the applications, thus far, have been to no avail:

“I was ready for a little break, so I wasn’t too downhearted at my failings for finding something permanent.”

Georgina has since found herself back at her local pub, in the part time job she has had since she was fourteen, before getting a letter through the post advertising DMU Graduate Champions, tempting her to look into the internship scheme and apply:

“I got a little letter through the post and to be honest I actually didn’t think they would have any positions for me, as I didn’t think there were any journalism postings about.

“I left the card on my desk and for a few weeks it kept staring at me, so one day when I was writing a blog post I bit the bullet and applied – not expecting to hear anything at all!”

Gee Baker

Georgina’s application was thankfully successful, undertaking her internship at the beginning of the year. Her role at Media Board is diverse and enjoyable; providing her with a whole host of tasks to keep her busy from day to day:

“I have been involved with setting up Media Board’s official blog where I write all the blogs, which have included an ‘About Media Board’ one, as well as personal blogs from myself tracking my time here. I’ve also been let lose editing content already on the website.

“I’m involved in planning content for Media Board’s clients, which we then draft and schedule to social media platforms such as Twitter, Facebook and Instagram. This sort of stuff can be anything from opening hours of the restaurants we work with, to coming up with competitions and special offers.

“Because no one client is the same it has been really interesting to see how ideas can be adapted for each business, and it’s great because you meet so many different people.”

Georgina has also praised the internship scheme, ran by DMU, which enabled her to gain this vital experience in an industry she wishes to work in, in turn hopefully giving her the extra push she needs to secure a full time role:

“I really would [recommended the scheme to graduates], especially if you are like me and find job searching a minefield! For the sake of going online for ten minutes tops and filling in the application form, it is so worth it. DMU does all the hard work once you’ve submitted your application, and you just say yes or no to the jobs they find you. Whatever job you end up being assigned to is all experience and will look great on the CV!”

With regards to the future and her hunt for a job, Georgina would ideally like a job in journalism, PR or marketing, noting that she’s “not fussy” as to where she ends up; as long as it gives her the chance to do something she loves, as well as passing some personal milestones:

“I’m hoping to still do stuff with Media Board from them such as blogs and I will keep up my own personal writing too while I look for a full time job in the journalism industry, but while that happens and while I’m still at home I am going to try and get my driving test passed as soon as possible, and keep working at the pub to stop myself going bored and provide me with money and a bit more of a social life!”

DMU gives graduates a helping hand

By Natalie Whitehouse

For graduates, the task of gaining employment immediately after university is a tough one, especially if the industry they wish to get into is fiercely competitive. On leaving university, many people find their vast amount of experience is still not enough to qualify them for their dream job.

That’s where DMU have stepped in: developing a placement scheme entitled DMU Graduate Champions, which seeks to find six-week paid work placements for graduates looking for further experience in industry.

Journalism graduate Conor Davies was more than happy to be involved with this fantastic initiative when he was offered a placement, which began at the start of this year.

Since finishing university, Conor has travelled to California as part of a #DMUglobal trip, as well as having a job in the DMU Accommodation office on his return. The 21-year-old is now employed part time as in Medical Recruitment at his local hospital in Derby, so when he heard about the DMU Graduate Champions Scheme, he was eager to apply:

“I applied for it [the scheme] as soon as I heard about it. There are lots of opportunities out there but, as I currently live in Derby, most of them are unpaid and in London… it’s difficult to make this work realistically. So getting paid and being almost guaranteed a place through DMU’s employability commitments means I went for the scheme almost immediately.”

After applying, Conor, who graduated from De Montfort with a First Class degree, was given the opportunity to work as Communications Officer for the DMU Communications team, which has seen him gain vital workplace experience to add to his CV:

“My skills that had been developed and honed on the journalism course like interviewing and the art of putting a news story together have been tested. I’ve been on the placement for three weeks and I’ve written about audiology, neural networks and successful students. It’s been a whirlwind but it’s refreshing to get back into journalism after a short break.”

Conor (right) at graduation

Conor (right) at graduation

As well as working on honing his talents, the internship has also allowed Conor to add further skills and expertise to his collection:

“I think adding skills like publishing to Content Management Systems, as well as the increased amount of work I can add to my Portfolio and experience in the communications side of things will add to my employability prospects. Especially as so far my work experience had been specifically in the sports side of things in newspapers.”

Ideally, Conor’s dream job would be a sports reporter for a newspaper or a magazine, but he admits it’s a challenge to find your perfect job straight away in such a competitive industry:

“It is a challenge in the current landscape of jobs and opportunities, but I’ll never stop trying, and would definitely grab any job in journalism if offered to me to enable me to start working my way through the ranks.”

And Conor’s current internship is providing him with an extra bit of experience that will, hopefully, make him stand out from the crowd and appeal to prospective employers. But aside from that, the placement is also proving something Conor likes to do – which is often half the battle:

“I’m really enjoying it. It’s very refreshing for it to be my ‘day job’ for a couple of days a week. The Comms. team have been great with me too, treating me like a proper member of staff rather than a work experience kid, and have given me plenty of opportunities to test and challenge myself.

“I definitely would [recommended the internship scheme]. DMU’s employability focus is unique and certainly one of the best attributes the university has had from day one. I remember in my first year of journalism, we were expected to arrange work experience for ourselves at our own local newspapers. This commitment was essential and gave me the newfound confidence to match my journalistic skills, which had been honed in the first term at university.

“With this placement, it almost feels like I’ve come full circle, and DMU is still there to support myself and fellow graduates with these paid placements.”