Social Media Success for DMU Graduate Champion

By Natalie Whitehouse

Journalism graduate Georgina Baker found herself remaining a part of De Montfort even after leaving, when she undertook an internship through the university’s DMU Graduate Champions Scheme.

The 21-year-old has this week completed a six-week placement with Media Board International, a Leicester-based marketing company, where she has been enjoying her role as Social Media Marketing Officer and Journalist.

Since graduating last summer, Georgina has applied for “no end of jobs in journalism,” but says she wasn’t too disheartened that the applications, thus far, have been to no avail:

“I was ready for a little break, so I wasn’t too downhearted at my failings for finding something permanent.”

Georgina has since found herself back at her local pub, in the part time job she has had since she was fourteen, before getting a letter through the post advertising DMU Graduate Champions, tempting her to look into the internship scheme and apply:

“I got a little letter through the post and to be honest I actually didn’t think they would have any positions for me, as I didn’t think there were any journalism postings about.

“I left the card on my desk and for a few weeks it kept staring at me, so one day when I was writing a blog post I bit the bullet and applied – not expecting to hear anything at all!”

Gee Baker

Georgina’s application was thankfully successful, undertaking her internship at the beginning of the year. Her role at Media Board is diverse and enjoyable; providing her with a whole host of tasks to keep her busy from day to day:

“I have been involved with setting up Media Board’s official blog where I write all the blogs, which have included an ‘About Media Board’ one, as well as personal blogs from myself tracking my time here. I’ve also been let lose editing content already on the website.

“I’m involved in planning content for Media Board’s clients, which we then draft and schedule to social media platforms such as Twitter, Facebook and Instagram. This sort of stuff can be anything from opening hours of the restaurants we work with, to coming up with competitions and special offers.

“Because no one client is the same it has been really interesting to see how ideas can be adapted for each business, and it’s great because you meet so many different people.”

Georgina has also praised the internship scheme, ran by DMU, which enabled her to gain this vital experience in an industry she wishes to work in, in turn hopefully giving her the extra push she needs to secure a full time role:

“I really would [recommended the scheme to graduates], especially if you are like me and find job searching a minefield! For the sake of going online for ten minutes tops and filling in the application form, it is so worth it. DMU does all the hard work once you’ve submitted your application, and you just say yes or no to the jobs they find you. Whatever job you end up being assigned to is all experience and will look great on the CV!”

With regards to the future and her hunt for a job, Georgina would ideally like a job in journalism, PR or marketing, noting that she’s “not fussy” as to where she ends up; as long as it gives her the chance to do something she loves, as well as passing some personal milestones:

“I’m hoping to still do stuff with Media Board from them such as blogs and I will keep up my own personal writing too while I look for a full time job in the journalism industry, but while that happens and while I’m still at home I am going to try and get my driving test passed as soon as possible, and keep working at the pub to stop myself going bored and provide me with money and a bit more of a social life!”

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