Tourism on the increase in Rutland

By Isobel Rix

Following rankings in numerous shortlists, Rutland has become known as one of the best places to live and holiday in the UK.

Is this because of its natural appeal or are Brits choosing to ‘staycation’?

William Kirstein, general manager of Rutland Water said: “I think what we’re seeing is increased levels of visitors, whether that’s because Rutland’s well-known or because people are showing more interest in staying in the UK for holidays, I’m not sure.

“But certainly, in terms of its popularity it is rising.”


Mark Latham proprietor of The Noel pub in Whitwell, Rutland, said: “It’s a beautiful area, we get a lot of visitors that come to this area that appreciate the beauty of it.”

Alex Villa, an Airbnb superhost based in Whitwell said: “Business is increasing.

“I put a very basic three-year plan together and at the end of the first year we’d actually hit our occupancy figures for the third year.”

Rutland County Council and its tourism wing Discover Rutland has been tracking tourism data using STEAM (Scarborough Tourism Economic Activity Monitor) since 2008 and the statistics show that tourism in the area has increased year on year.

Visitor numbers in Rutland in 2017 were 1.855 million which is up 2.7% on 2016.

Employment supported by tourism in Rutland has also increased, up 1.1% on 2016.

Jason Rix, a father of two staying in Rutland said: “We visited for a friend’s wedding and thought it was a beautiful location.

“We have been wanting to return and explore the area further, and with the good half term weather it seemed the ideal time.”

The Travelodge holiday report said that 57% of Brits took a staycation in 2018.

Adam Rear (19) a student at De Montfort University said: “I haven’t been abroad with my family since 2015. It’s just easier to holiday in the UK.”


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