“This Girl Can” campaign launches with backing of DSU

By Aidan Thompson 

The #ThisGirlCan campaign has been launched by De Montfort Students’ Union following the national movement to inspire women.

The national “This Girl Can” campaign is based on a formidable idea – that the fear of judgement by others is the primary barrier holding women back from participating in sport.

This fear covers concerns by women over their appearances and abilities but also that they will be choosing to spend time on themselves rather than on their families.

For the third year running, DSU are backing the campaign after its major success on influencing female DMU students and staff over the years.


#ThisGirlCan pledges by students from clubs and societies


Students from societies and clubs accumulated to sign the pledge at the official DSU #ThisGirlCan campaign launch, at the Campus Centre on Monday last week, which was led by part-time officer Lauren Thomas, DSU’s Women’s Representative.

Crowds were also treated to a performance by DMU Zumba Society in the Campus Centre foyer followed by the DMU Steppers, who also seized the opportunity to show their support for the campaign.

Lauren said: “It is something I feel extremely passionately about and I know that this week the events we hold will have a real bearing on the future involvement of women in sport at DMU.”

She added: “I want to break down the boundaries to participation and make women feel comfortable in being physically active on campus.”

Kate Whitfield, DMU Women’s Rugby Captain, said: “ThisGirlCan is a great campaign that really emphasises the inclusiveness of sport, no matter your size, shape or ability”.

She added: “It’s so important that girls have a constructive outlet for everyday stress and to have a safe environment where they can just have a bit of fun.

“I’ve met some of my closest friends through sport and it’s so great that #ThisGirlCan gives girls the same opportunities I’ve had”.

Last year’s leader of the campaign, DSU President Dan Winney, was also in attendance and spoke to the crowd about his hopes for this year’s campaign.

The #ThisGirlCan week runs from Monday January 30 to Sunday February 5 and not only raises awareness but includes free sports sessions provided by DSU, DMU Leisure Centre and Campus 330.

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