Leicester sex shop sales hopes soar after release of 50 Shades

By Bethany Smith
City sex shop Ann Summers, Leicester, is expecting sales to soar as Fifty Shades of Grey is released in cinemas.
With more than a quarter of profits increased since the release of the EL James’ books, the store is stocking up on all sex toys.
Assistant manager, Lisa Moore, said: “In the past we’ve definitely seen a rise in all things bondage and all toys used in the books, it’s a whole new craze and I’m sure it’ll spark up again now the film is out, we’re ready for it.”
The store has recently set up a section dedicated to Fifty Shades of Grey, which features board games and similar accessories to those seen in the film.
Miss Moore, said: “We’re expecting an influx of all kinds of people in the Fifty Shades area, it’s only been out a week or so but it’s already taking effect.”
The film, which was released on Valentines Day and sold out cinemas around the country, tells the story of a young couple, played by Jamie Dornan and Dakota Johnson that establish an intense sexual relationship.
Jade Bridie, 23, a customer in Ann Summers, said: “I don’t know what it is but once you see it on screen it just makes you want to see what all the fuss is about. I wouldn’t normally walk into a store like this and be interested but now it’s become more mainstream to do so.”
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