By Bethany Smith
City sex shop Ann Summers, Leicester, is expecting sales to soar as Fifty Shades of Grey is released in cinemas.
With more than a quarter of profits increased since the release of the EL James’ books, the store is stocking up on all sex toys.
Assistant manager, Lisa Moore, said: “In the past we’ve definitely seen a rise in all things bondage and all toys used in the books, it’s a whole new craze and I’m sure it’ll spark up again now the film is out, we’re ready for it.”
The store has recently set up a section dedicated to Fifty Shades of Grey, which features board games and similar accessories to those seen in the film.
Miss Moore, said: “We’re expecting an influx of all kinds of people in the Fifty Shades area, it’s only been out a week or so but it’s already taking effect.”
The film, which was released on Valentines Day and sold out cinemas around the country, tells the story of a young couple, played by Jamie Dornan and Dakota Johnson that establish an intense sexual relationship.
Jade Bridie, 23, a customer in Ann Summers, said: “I don’t know what it is but once you see it on screen it just makes you want to see what all the fuss is about. I wouldn’t normally walk into a store like this and be interested but now it’s become more mainstream to do so.”
