DMU student to launch luxury fashion label

A student in Leicester has helped to start a new fashion label called Cain & Abel.

Cain & Abel aims to be a luxury brand and hopes to be online and in stores by the end of 2017.


The items that it hopes to sell include sweatshirts, jackets, coats, hoodies and jeans.

Mahamed Mohsen, 20, who is studying for a Business degree at De Montfort University, hit on the idea with his friend Aaron Gera, also 20, who is studying Law at Bath University.

Mr Mohsen said: “Starting my own fashion label is something that I have thought about for a long time.

“We have been preparing to launch for almost a year now.

“A lot of time and effort has gone into this idea.

“With the help of friends and family including fashion designers and business experts I am really happy with our progress so far.”

According to Mr Mohsen both business partners are happy to share the credit for Cain & Abel.

Mr Mohsen said: “We have spoken about starting a joint business for years and we honestly don’t remember whose idea it was to start a fashion label.

“However it was Aaron that came up with the name Cain & Abel.”

The name Cain & Abel comes from the children of Adam and Eve from the book of Genesis.

In recent weeks Mr Gera has made numerous trips to India in order to forge relationships with manufacturers as well asfabric dealers.

Mr Mohsen said: “When we were sitting in a room at home no matter how much work we’d put into the brand it just didn’t seem real.

“The moment I knew that Caine & Abel was a reality was when Aaron called me from India saying that he had made significant progress in terms of manufacturing.

“We are now able to produce good quality clothing for a fraction of the price that it would cost in the UK.”

Cain & Abel also aim to be socially conscious and to support the ‘Black Lives Matter’ movement and are considering other social movements to get involved in including making sure their own manufacturing is ethical.

They also hope to be involved in charity work including giving away clothes to third world countries.


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