Advertising role for NCTJ-accredited Lily

By Sam Chambers

After applying for a wide range of jobs, DMU Journalism graduate Lily Thake is making her mark on Britain’s capital, landing herself a position at the London-based digital marketing agency Adapt Worldwide as an online advertising executive.

Lily, who graduated from the NCTJ-accredited course with a 2:1 in July 2016, has been copywriting, proofreading and editing adverts for the company since beginning her career in August.

Previously, she had been working part-time as a cleaner following her graduation, with the spare hours allowing her to dedicate her focus on finding a graduate role.

She said: “I just sent applications out in bulk, to be honest, setting deadlines. I would dedicate every day to doing 3-10 applications, depending on how much was out there because sometimes you would look and there weren’t any jobs.

“I just used to set deadlines and try to dedicate some time to even just looking.”

After sending off numerous applications, Lily said she had forgotten about the vacancy at Adapt when she received an invitation to take part in some online tests. Having successfully negotiated her way through to the next stage, she was invited to interview for the position.

Interviewing for the role on a Friday, she was informed later that day that was to be offered the job and was to start on the following Monday.

The whirlwind turnaround proved to be somewhat of an appropriate precursor to what was to follow over the coming months as Lily swiftly made strides in her role, and soon assumed added responsibilities.

She explained: “It’s moved pretty fast. A lot’s happened in six months.

“In the first week, they’d employed four or five of us to work on a new project. After a week they brought in more people, and there’s 40 of us now working on a big project.

“As I was one of the first ones here, I was lucky enough to have had the training first and learnt to write the ads as we were sending them off.

“So they asked if I’d mind training people as they knew I was good enough. A group of us did it, so there’s about 10 reviewers and the rest are all writers.

“We’re responsible for training them, teaching them the basics, and sitting with them to have one-to-ones.

“Our job is then to check their files before they are sent to the client.”


Lily, who, amongst other things, worked for Demon FM as a newsreader and entertainment editor for three years, and as an academic representative at the students’ union, emphasised the importance of gaining as much work experience as possible in order for a student to boost their chances of employability.

She said: “It really helped me with my confidence, and has also helped with my CV as it’s shown that as well as going to university, I’ve tried to get some work experience.

“It also helped me to understand the demands of the media industry itself.

 “Even though you have deadlines as a student, deadlines at uni are a month, while deadlines at work are a day.

“My understanding of the working world was probably a little low at the time so it helped me that way.”

Hailing from Haverhill, a small market town in Suffolk, not far from Cambridge, moving to a booming metropolis like London could have been pretty daunting for her.

However, she said that having lived in Leicester for three years whilst at university, she had been afforded a glimpse of what city life is like, albeit at a much smaller scale.

She added: “Living in London is definitely different and certainly interesting. I sort of had the experience of Leicester as a city, which I’m glad of as it broke me in a little bit.

“Compared to living in a little town, it was very helpful!”

Lily admitted to missing the city that she spent three years living in, and her lecturers at DMU in particular, adding: “My lecturers always had a lot of faith in me, so that helped me.

“The course helped me to understand the real world and opened my eyes to possibilities.

“David [Penman] and Tor [Clark] were always explaining everything, like what’s out there, what we had to do and what the next steps were, and John [Dilley] was encouraging me to just apply [for jobs] and to keep going.

“All of them really helped with their levels of support.”


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