De Montfort student scouted for Leicester clothing company

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Georgina Baker

A De Montfort University student has been scouted to model clothing for a Leicester based fashion company.

Danielle Lett, of Western Road, was approached by Leicester based photographer Owen Jones, who works for the fashion brand Cotton Jelly, after seeing the photographs she uploaded onto a social media site.

Mr Jones said: “We found Danielle whilst looking through Instagram for local people as we are based here and want to use people with a unique and original look.”

Cotton Jelly design and hand make all the clothing it sells, using only the ‘finest’ British materials as well as ensuring each garment is unique to the person purchasing the clothing.

On Friday October 10, Miss Lett, went down the studio and factory which is based in Evington for the test shoots.

“I was a bit nervous at first, it was daunting but there was another guy there with me so it wasn’t too bad. Modelling is something I have always quite liked to do but I would never chase it, I wanted someone to find me.

“This makes me feel like a proper Leicester girl,” Miss Lett said.

“We messaged Danielle and got her to come to our Cotton Jelly studios for a test shoot. She’s a real nice and polite girl with a great sense of style and fitted our brand perfectly,” Mr Jones added.

Having successfully completed the test shoots Miss Lett was asked to model some of their Halloween range.

“I was asked to model the women’s shirts, which were really comfy, the designs are so funky and fresh. I think it is cool that I to get to the studio you have to walk through the factory and can see the detail that goes into the making,” Miss Lett explained.

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