Football pair’s Road2Pro social media brand takes off
By Joshua Solomon
Two grassroots footballers are taking their future careers into their own hands by starting their own social media pages.
Antonio Dembele and Aaron Ceasar have created a social media brand called Road2Pro – a day by day capture of their lives which shows their intense 1-2-1 training sessions, match highlights and fitness programmes.
Antonio and Aaron have both played for an array of teams such as Sutton United, Leatherhead and Melwood FC and have now decided to add the media aspect as a way of getting attention.
Already they have gained traction on Instagram with more than 600 followers and millions of viewers.
Antonio said: “The chances of being seen by a scout by playing just Sunday league football is very low, so we thought what would be a way of getting a light shone in our direction.
“That’s how this started really. I have a level 3 media qualification so I know I could make good video content.”
The pair started their Instagram page at the turn of the year during lockdown.
The Instagram page has gauged a lot of attention due to the quality and transparent nature of the videos. Major sport platforms such as 433, who have more than 30 million followers, grassroots goals, tekkers and ESPN have all reposted videos.
Following the success of the videos and updates, the pair have worked with one of the best trainers in the game, Sammy Moore, who is a youth academy owner, to fine tune their skills.
Also, they have received plaudits from professional women’s player Ella Bryan who plays for West Bromwich Albion and various coaches from around the world such as German coach Tobias Esche.