DMU and Chamber use AI to improve East Midlands profile

by Khrista Davis

De Montfort University Leicester (DMU) and East Midlands Chamber have been granted £121,000 from Government funding to build a new Regional Business Intelligence Unit.

Funded by Innovate UK and the Economic and Social Research Council, the unit will aim to increase efficiency across the East Midlands region, identify and focus on business strengths and hope to gain more of an investment.

East Midlands Chamber and DMU are in a Knowledge Transfer Partnership (KTP), a type of partnership and project in which researchers and academics work together with businesses.

DMU with its great deal of academics and resources in areas such as business intelligence, economics and enterprise will be able to seek out new opportunities in the digital economy with the Chamber and hopefully create a data powerhouse that will advance the profile of the East Midlands and identify it as a prodigious region to do business.

Professor David Rae, director of DMU’s Centre for Enterprise and Innovation, said: “We know the East Midlands voice is less strong than other regions. Having the Chamber as the business partner in this, with its networks across the three counties of Derbyshire, Leicestershire and Nottinghamshire, will ensure we can work together at a regional level and create a comprehensive business intelligence unit.

“This should contribute to revitalising the region’s economy after the shock from the pandemic and the possible business impact of Brexit.”

By improving the economical and enterprise factors this will allow the East Midlands to inform policymakers and more so, local, and individual businesses as well as surrounding communities.

The Regional Business Intelligence Unit should be able to enable the East Midlands to compete with other regions such as Manchester and Leeds and boost its own environmental and business performance.

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