Into the dragons’ lair

Screen Shot 2015-03-05 at 13.28.48

EXCITING new publishing ideas were pitched to a panel of ‘Dragons’ by final year students this week.

Four groups of Journalism students on the Magazine Publishing module each made a 20-minute presentation and faced questions about their major project – a business plan for the launch of a new brand.

The Dragons’ Den format for the assessment meant that each group had to prepare and practise a professional-standard presentation to be delivered in front of a panel of experts.

Tutor David Penman said: “There were some really interesting publishing ideas: a magazine for Netflix customers, a travel magazine aimed at young backpackers, a quarterly drinks publication and a niche monthly title for touring musicians and roadcrew.”

All four groups timed their presentations to the minute and then fielded questions from the ‘Dragons’, an independent magazine publisher, a business finance expert and a digital media guru.

David said: “The feedback from the Dragons was really useful and this will enable the publishing teams to make final adjustments before submitting a written report on their proposals before Easter.”

Screen Shot 2015-03-05 at 13.28.08 Screen Shot 2015-03-05 at 13.29.14Screen Shot 2015-03-05 at 13.27.04